The Type of Discount Available to Transit Advertisers That Meet

question 27

Multiple Choice

The type of discount available to transit advertisers that meet a 12-, 24-, or 52-week time commitment is referred to as a

• A) reach plan
• B) total audience plan
• C) volume discount
• D) frequency discount
• E) continuity discount

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Definitions:

Variable Costs

Expenses that vary directly with levels of production.

Fixed Costs

Fixed costs refer to the expenses that do not change with the level of production or sales, such as rent, salaries, and insurance.

Normal Rates

The usual or average rates for something within a particular context, such as interest rates or growth rates.

Above Normal

Refers to performance, conditions, or results that exceed the usual or expected standard.