The Role of Public Relations Falls into Six Key Areas

question 83

Multiple Choice

The role of public relations falls into six key areas, one of which is

• A) communicating product features
• B) facilitating direct response
• C) motivating purchase
• D) increasing sales
• E) community relations building

---

Definitions:

Counterfeit Products

Imitations of genuine products that are made to deceive consumers into thinking they are purchasing authentic items.

Status Symbols

Objects or indicators that signify an individual's wealth, prestige, or social class.

Working Class

A socio-economic group primarily consisting of people employed in manual or industrial labor with limited financial resources.

World View

an individual's or group's comprehensive perspective on the world and life, encompassing beliefs, values, and attitudes.