Regardless of the Situation or Desired Outcome, Public Relations Objectives

question 60

Multiple Choice

Regardless of the situation or desired outcome, public relations objectives tend to be similar to

• A) marketing objectives
• B) government policies
• C) sales promotion objectives
• D) marketing objectives.
• E) corporate mission statements

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Definitions:

Contiguity

The state of being close together in time or space, often used in psychology to describe how stimuli or events are associated through their proximity.

Figure-Ground Relationships

A visual perception principle that describes how people distinguish between an object (the figure) and its surrounding area (the ground).

Proximity

A principle of perception that describes how objects that are close to each other tend to be grouped together as part of the same object or group.

Texture Gradient

A visual cue indicating depth by the gradual change of an object's texture as it recedes from the viewer.