Realistic Expectations of Public Relations Should Be Stated in Terms

question 71

Multiple Choice

Realistic expectations of public relations should be stated in terms of what it can

• A) expect in terms of profit
• B) achieve in terms of market share
• C) influence
• D) achieve in specific sales
• E) achieve in quantitative terms

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Definitions:

Cause Promotions

When an organization provides or donates money to support or increase awareness and concern for a cause or charity.

Corporate Philanthropy

Direct contribution to a charity or cause.

Cause-Related Marketing

A marketing strategy where businesses partner with non-profit organizations to promote a social cause or charity, often to enhance their brand's image while contributing to a good cause.

Cause Promotions

Marketing efforts undertaken to support a social cause or to advocate for a public issue.