Public Relations Is Defined as "The Strategic Management of Relationships

question 72

Multiple Choice

Public relations is defined as "the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals, and serve _______________."

• A) businesses
• B) the public interest
• C) non-profit organizations
• D) sponsors
• E) the corporation

---

Definitions:

Nonprofit Competitive Environment

The competitive landscape in which nonprofit organizations operate, often competing for funding, volunteers, and visibility.

Environmental Scanning

The process of systematically collecting information about external factors that could impact an organization's strategic planning.

Donations

Contributions of goods, services, or money given voluntarily to support a cause, organization, or individual in need.

Political Standpoint

A position or perspective taken by an individual or group on political issues, reflecting their beliefs, values, and policy preferences.