What Role Can Public Relations Play for a Company Facing

question 105

Essay

What role can public relations play for a company facing a crisis?

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Definitions:

Predict Behavior

The process of using observed information, patterns, or trends to anticipate an individual's or group's future actions or reactions.

Exploring The Unconscious

The process of delving into the unconscious mind to uncover hidden beliefs, desires, or motivations.

Studying Personality

The academic and research-based investigation into the characteristics, traits, and behaviors that make up an individual's unique personality.

Temperament Traits

Traits that describe our general behavioral style in responding to our environment.