The Only Advertising Medium That Is Growing Faster Than Out-Of-Home

question 47

Multiple Choice

The only advertising medium that is growing faster than out-of-home advertising is

• A) television
• B) radio
• C) online
• D) magazine
• E) transit shelter

---

Definitions:

Disposable Income

The money a consumer has left after paying taxes to use for necessities such as food, housing, clothing, and transportation.

Market Segmentation

The strategy of dividing a broad target market into subsets of consumers with common needs or characteristics, targeting each with a specific marketing mix.

Organizational Markets

Markets consisting of companies, governments, and institutions that purchase goods and services for operations, production, or resale purposes.

Psychographic Criteria

Factors that consider the lifestyle, attitudes, beliefs, social class, and other psychological attributes of consumers in market segmentation.