In Order to Predispose People to Donate, Public Relations Is

question 12

Multiple Choice

In order to predispose people to donate, public relations is used to

• A) expose a particular brand
• B) educate the public about how funds will be used
• C) handle a crisis
• D) communicate a company's stand on an issue
• E) change government policy

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Definitions:

Affiliation Motives

Refer to the innate or learned desire to be associated with other people or groups, often driven by a need for social support, acceptance, and belonging.

James-Lange Theory

A theory of emotion that suggests emotions occur as a result of physiological reactions to events.

Cannon-Bard Theory

A theory of emotion that proposes that physiological arousal and emotional experience occur simultaneously and independently.

Cognitive Theory

A psychological framework that explores mental processes such as perception, memory, thought, and problem solving to understand behavior.