A Second Objective of Consumer Promotion Is to Encourage

question 14

Multiple Choice

A second objective of consumer promotion is to encourage

• A) protection of loyalty
• B) increase in listings
• C) word-of-mouth advertising
• D) sales support
• E) a building of volume

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Definitions:

Emotional Appeals

Persuasive tactics that aim to elicit an emotional response from the audience to sway their opinions or actions.

Attitude-Behavior Link

The relationship between one's attitudes (feelings and beliefs) and one's actions, where attitudes are predictors of behavior under certain conditions.

Implicit Attitudes

Unconscious beliefs or feelings towards people, objects, or concepts, which can influence behavior and decision-making.

Directly Relevant Attitudes

Attitudes that are specifically related to and directly influence an individual's thoughts, feelings, and behaviour in a specific context.