Cross Sampling Refers to an Arrangement Whereby

question 32

Multiple Choice

Cross sampling refers to an arrangement whereby

• A) one product carries a sample of another product
• B) multiple products are sampled and compared
• C) a competitor's product is sampled
• D) a cash refund is returned to the consumer
• E) free samples are distributed

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Definitions:

Dispositional Causes

Factors related to an individual's personality, traits, or temperament that influence their behavior and actions.

Reciprocal Liking

Reciprocal liking refers to the phenomenon where individuals are more likely to feel attracted to and like someone who feels the same way towards them.

Self-Serving Bias

The common tendency to attribute one's successes to personal characteristics and failures to external factors.

Mere-Exposure Effect

A psychological phenomenon by which people tend to develop a preference for things simply because they are familiar with them.