A Competitive Advantage That Lasts a Very Short Period of Time

question 42

Multiple Choice

A competitive advantage that lasts a very short period of time is known as a ________ competitive advantage.

• A) temporary
• B) sustained
• C) transient
• D) perpetual

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Definitions:

Online Marketing

The practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers.

Social Media

Online platforms that facilitate the sharing of ideas, information, personal messages, and other content, like photos and videos.

Brand Image

Brand image is the perception of a brand in the minds of consumers, resulting from experiences with and overall impressions of the brand's identity, quality, and reputation.

Retail Locations

Physical places where consumers can purchase goods or services directly from a seller.