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The threat of rivalry is increased when low-cost firms set their prices equal to those of higher cost competitors.
Colour Vision
The capability of the visual system to distinguish objects based on the wavelengths of the light they reflect, emit, or transmit.
Vision Clarity
The sharpness and clearness of vision, often measured by the ability to discern letters or numbers at a specified distance.
Eye Movements
The voluntary or involuntary movement of the eyes, which can be important in visual tracking, reading, and expressing emotions.
Saccades
Rapid, ballistic movements of the eyes that abruptly change the point of fixation, allowing the visual system to quickly move from one object of interest to another.
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