While Firms Often Alter the ________ of Their Products or Services

question 6

Multiple Choice

While firms often alter the ________ of their products or services in order to implement a product-differentiation strategy, the existence of product differentiation, in the end, is always a matter of ________.

• A) customer perceptions; objective properties
• B) objective properties; price
• C) customer perceptions; price
• D) objective properties; customer perception

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Definitions:

Economy

A vast collection of interconnected activities in production, consumption, and trade that help decide the distribution of limited resources.

Consent Decree

A legal agreement that resolves a dispute between two parties without admission of guilt or liability.

Internet Explorer

A discontinued web browser that was developed by Microsoft, once widely used to access the internet.

Licensing Windows

The specific periods during which a licensee is authorized to use, produce, or sell a product according to the terms of a license agreement.