Which of the Following Bases of Product Differentiation Attempts to Create

question 64

Multiple Choice

Which of the following bases of product differentiation attempts to create the perception that a firm's products or services are unusually valuable by focusing directly on the attributes of the products or services a firm sells?

• A) Product complexity
• B) Product customization
• C) Consumer marketing
• D) Reputation

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Definitions:

Bylaws

Rules and regulations that govern a corporation’s internal management.

Affiliated Directors

Members of a company's board who have a relationship with the company outside of their directorship, potentially through business, family, or significant financial ties.

Business Contacts

Individuals or entities with whom a person or company engages for the purpose of conducting business or exchanging information.

Corporation

A corporation is a legal entity that is separate and distinct from its owners, capable of owning property, entering into contracts, and being sued.