In Emerging Industries

question 32

Multiple Choice

In emerging industries

• A) firms that are first movers are unlikely to gain product-differentiation advantages based on buyer loyalty and high switching costs.
• B) firms that are first movers can gain product-differentiation advantages based on perceived technological leadership.
• C) product-differentiation efforts are focused on product refinement as a basis of product differentiation.
• D) firms can sometimes be tempted to exaggerate the extent to which they have refined and improved their products and services.

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Definitions:

Transcription

A process in which the DNA sequence in a gene is copied into mRNA.

MicroRNA

Small noncoding RNA that silences gene expression by hybridizing with an mRNA, thus triggering its destruction.

Complementary

Things that complete or bring out the best in each other, often used in reference to DNA strands or features that work synergistically.

Translation

The process in which cellular ribosomes create proteins, based on the information contained in messenger RNA.