According to Coach's Website, the Company Has Built a Distinctive

question 76

Multiple Choice

According to Coach's website, the company has built a distinctive style and prestigious image over the past 40 years to develop a reputation as "America's preeminent designer, producer, and marketer of fine accessories and gifts for women and men including handbags, business cases, luggage and travel accessories, wallets, outerwear, eyewear, gloves, scarves and fine jewelry." Coach employs a multi-channel distribution channel to reach its customers, including company-owned stores and boutiques in the stores of prominent specialty retailers both within the United States and abroad, and the company operates an online store. Consumers who purchase coach products are generally willing to pay the premium price due to the superior quality of Coach's products as well as the perceived prestige of owning a Coach product. Coach stresses these features in its advertising campaigns and regularly allows movies and television shows to favorably feature Coach products in appropriate scenes. Over the last five years. Coach has partnered with automobile manufacturers such as Lexus to produce automobiles with Coach interiors. In an effort to expand its international reach, Coach intends to increase its international distribution and is expanding into Japan through Coach Japan, Inc., a joint venture with a local company that will allow Coach to control international distribution and to maintain a consistent brand strategy domestically and abroad.
-If Coach had an organizational structure that used cross-functional teams, the members of which reported not only to their functional boss (i.e. the head of production) but also to the head of the team, Coach could be said to be using which organizational structure?

• A) product divisional
• B) matrix
• C) U-form
• D) multi-domestic

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Definitions:

Discriminate

The ability to perceive and understand the difference between multiple stimuli or conditions, or the unjust or prejudicial treatment of different categories of people or things.

Distance

A measure of the spatial separation between two points or locations.

Pacinian Corpuscles

Structures in the skin and various organs that detect mechanical stimuli, particularly vibrations and pressure.

Free Nerve Endings

Sensory receptors located near the surface of the skin that detect temperature, pain, and touch stimuli without specialized structures.