Deleting Content on User-Generated Content Sites Should Be Reserved for Contributions

question 24

True/False

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services.

Understand the segmentation and targeting strategies in social media marketing.

Comprehend Forrester's Social Technographics Model and its application in evaluating social media use.

Distinguish among different social media marketing techniques and their outcomes.

Understand the concept of social currency and its relevance to brand and consumer interactions on social media.

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Definitions:

Religious Orientation

An individual's or group's specific belief system, practices, ethics, and cultural background related to spirituality or religion.

Self-Defense

The act of defending oneself, one's property, or close associates from physical harm or danger using reasonable force.

Deontology

An ethical theory that suggests actions should be judged moral or immoral based on rules, regardless of the outcomes those actions produce.

Framework For Ethics

A set of principles designed to guide the decision-making process by establishing standards of right and wrong.