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What Are the Rules for Avoiding Pitfalls in Selecting Trademarks

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What are the rules for avoiding pitfalls in selecting trademarks?


Definitions:

Variability

The degree to which different data points in a set differ from each other and from their average value.

Competition

A situation in which individuals or groups strive against one another to achieve a goal that is limited and cannot be shared.

Melting-pot View

The perspective that different cultures, peoples, or societies blend together into a single, homogeneous culture, losing their individual identities.

Multicultural View

An approach or perspective that recognizes, respects, and values diversity in culture, ethnicity, and identity among individuals within a society.

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