Market Segmentation Is

question 58

Multiple Choice

Market segmentation is

• A)the process of categorizing products into different segments.
• B)the process of identifying a specific set of characteristics that differentiate one group of consumers from the rest.
• C)the process of segmenting the sales force.
• D)heavily psychographic in nature.

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Definitions:

Stepparent

An individual who is married to a person with children from a previous relationship, but is not their biological parent.

Biological Children

Children genetically related to their parents, as opposed to adopted children.

Childfree

The decision or condition of not having children by choice, focusing on personal, social, or environmental reasons.

Same-Sex Couple

A romantic partnership between two individuals of the same sex or gender identity.