The Textbook Recommends That Social Media Marketers Consider Three Aspects

question 9

Multiple Choice

The textbook recommends that social media marketers consider three aspects of social media when using social media tools for marketing purposes. What are they?

• A)cost, complexity, and relevancy
• B)creating something of value, enabling customer promotion, and encouraging participation
• C)control, contribution, and distribution
• D)resource management, context, and content

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Definitions:

Transportation Strategy

The planning and implementation of effective means to move goods and services from one location to another, aiming to optimize costs, efficiency, and reliability.

Competitive Strategy

A long-term plan of action designed to achieve a sustainable advantage over competitors.

Cross Dock Distribution Center

A facility specifically designed for cross-docking processes, facilitating the swift transfer of goods from incoming to outgoing transportation without long-term storage.

Milk Runs

A delivery method where a single vehicle collects and delivers goods in a round trip from multiple suppliers to a single location, or vice versa, to increase efficiency and decrease transportation costs.