Which of the Following Stages of Marketing Strategy Process Considers

question 12

Multiple Choice

Which of the following stages of marketing strategy process considers organizational design and marketing strategy implementation and control?

• A) Implementing and managing market-driven strategy
• B) Designing market-driven strategy
• C) Identifying and evaluating markets, segments, and customer value
• D) Market-driven program development

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Definitions:

Competitive Advantage

The edge a business has over its competitors, allowing it to generate greater sales or margins and/or retain more customers.

Marketing Efficiencies

Strategies or actions that maximize the effectiveness of marketing efforts with the least amount of waste in resources.

R&D-Manufacturing Efficiencies

Enhancements and optimizations in the research and development and manufacturing processes to improve productivity and reduce costs.

Organization's Function

The primary activities and responsibilities carried out by an organization to achieve its objectives, including operations, marketing, finance, and human resources.