Which of the Following Types of Segmentations of Customer Groups

question 23

Multiple Choice

Which of the following types of segmentations of customer groups would be characterized as a response difference?

• A) Frequency of purchase
• B) Income
• C) Industrial sector
• D) Age

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Definitions:

Normal Profits

An economic condition where a firm's total revenue is equal to its total costs, allowing it to cover all its opportunity costs.

Shutdown Point

The point in business operations where the revenue from the sale of goods or services is equal to the variable costs, beyond which the business would incur losses.

Break-Even Point

An output at which a firm makes a normal profit (total revenue = total cost) but not an economic profit.

Variable Costs

Costs that vary directly with the level of production.