The Goal in _____ CSR Mode Is to Anticipate and Develop

question 5

Multiple Choice

The goal in _____ CSR mode is to anticipate and develop appropriate responses to social demands from any source that threatens to undermine the value and credibility of brands,the attractiveness of the competitive position on which the company's strategy depends,and the viability of the marketing strategy itself.

• A) defensive
• B) strategic
• C) systemic
• D) charitable

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Definitions:

Present Value

Today's worth of a future money sum or cash flow chain, considering a predetermined rate of return.

Usurious Interest

Exorbitantly high interest rates, often exceeding legal or ethically acceptable limits.

Unconscionable

Refers to actions or terms that are excessively unjust or unreasonable, often to a degree that they violate fairness or ethics.

Supply

The sum of a product or service that can be bought at a specific price.