Market Sensing Is Concerned with the Ability of Organizations to Continuously

question 27

True/False

Market sensing is concerned with the ability of organizations to continuously learn about their markets,and acts as an antecedent to market orientation.

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Definitions:

Basic Anxiety

Basic anxiety is a term coined by psychoanalyst Karen Horney, referring to feelings of helplessness and insecurity that arise from a hostile environment.

Horney

A psychoanalyst known for her theories on neurosis, personality, and her critiques of Freud's views on women.

Neurotic Need

Refers to one of the ten specific psychosocial needs identified by psychoanalyst Karen Horney that individuals may develop in response to anxiety stemming from interpersonal relationships.

Collective Unconscious

A concept in analytical psychology proposed by Carl Jung, referring to the part of the unconscious mind containing memories and archetypes shared among people across cultures and generations.