Market Orientation Is Both a Culture and a Process Committed

question 8

True/False

 Market orientation is both a culture and a process committed to achieving superior supplier value.

---

Definitions:

Contingency Planning

The process of preparing for unexpected events by developing strategies to minimize impacts and continue operations.

Early Identification

The process of recognizing potential issues, opportunities, or conditions at an initial stage to allow for timely intervention.

Contingency Planning

The process of preparing for unforeseen events or circumstances to minimize their possible adverse effects.

Alternative Courses

Different paths or options that can be taken to achieve a goal or solve a problem.