Positioning Shows How the Company or Brand Is Differentiated from Its

question 22

True/False

Positioning shows how the company or brand is differentiated from its competitors.

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Definitions:

Referent Power

A form of influence based on the leader's or individual’s ability to cultivate loyalty and attraction, leading others to identify with them.

Legitimate Power

Power that is recognized as deserved or earned, often stemming from a person's position, role, or through the respect they command.

Person-Focused Leaders

Leaders who prioritize the development, well-being, and personal interests of their team members in their leadership approach.

Task-Oriented Leaders

are leaders who focus primarily on the completion of tasks and the achievement of objectives, often emphasizing efficiency and role clarity.