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Opportunity costs should be considered when assessing and comparing costs in an alliance.
Variety Seeking
The tendency of consumers to seek diversity and change in their choices or experiences.
Cybermediaries
Online intermediaries that facilitate transactions or information flow between businesses and consumers.
Directories
Collections or lists of information categorized for easy reference, often used for finding contact information or services.
Portals
Online platforms that aggregate a wide variety of content from different sources, providing users with access to information and services.
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