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What Are the Steps in Selecting a Pricing Strategy

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What are the steps in selecting a pricing strategy?


Definitions:

Empowerment

The process of giving individuals or groups more power and control over their lives or work, often leading to increased autonomy and participation in decision-making.

Individualized

Tailored or customized to meet the specific needs or preferences of an individual.

Zone of Tolerance

The range within which customers are willing to accept variations in service delivery and quality.

Voice-of-customer Quotient

A metric or approach that measures the extent to which a company's products or services align with the expectations and needs of its customers.

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