Which of the Following Is a Disadvantage of Sales Promotions

question 3

Multiple Choice

Which of the following is a disadvantage of sales promotions?

• A) The sales response of the sales promotion activities cannot be measured to determine their effectiveness.
• B) The incentive and price promotion techniques trigger the purchase of other products.
• C) It allows value-added resellers to build inventories on products that receive manufacturers' trade discounts.
• D) It has the flexibility to contribute to various marketing objectives.

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Definitions:

Marketing Department

A division within a company that focuses on strategies and activities geared towards promoting and selling products or services.