_____ Organizational Design Is Used When a Business Unit Serves

question 2

Multiple Choice

_____ organizational design is used when a business unit serves more than one target and customer considerations are an important factor in the design of the marketing organization.

• A) Product-focused
• B) Functional
• C) Market-focused
• D) Matrix

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Definitions:

Economic Issues

Problems or concerns related to the production, distribution, and consumption of goods and services in an economy.

Gatekeeping

The process of controlling or limiting general access to something, such as information, resources, or market entry, typically by a person or organization in a position of power.

Quality of Life

The general well-being of individuals and societies, encompassing material living conditions (income, employment, housing) and quality aspects (health, education, environment).

Diversity

Blending individuals of different genders, ethnic backgrounds, cultures, religions, ages, and physical and mental abilities to enhance a company’s chances of success.