_____ Is/are Used to Analyze and Improve Results in Marketing

question 29

Multiple Choice

_____ is/are used to analyze and improve results in marketing performance measures such as the number of orders processed,customer complaints,and territory sales.

• A) Value chain analysis
• B) Benchmarking
• C) Quality-control charts
• D) Cluster analysis

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Definitions:

Distribution of Sales

The analysis or allocation of sales among different categories, regions, or periods to understand the pattern or strategy of sales.

Contribution Margin

The amount by which a product's sales price exceeds its variable costs, indicating how much it contributes towards covering fixed costs and generating profit.

Sales Revenues

The income received by a company from its sales of goods or the provision of services, before any expenses are deducted.

Variable Costs

Variable expenses directly linked to the operational scale of a business.