Which of the Following Is Not a Basic Assumption Underlying

question 76

Multiple Choice

Which of the following is not a basic assumption underlying the theory of consumer behavior?

• A)Consumers prefer more to less.
• B)Consumer preferences depend on the amounts of goods they consume as well as the amounts being consumed by other consumers.
• C)Goods are continuously divisible, that is, consumers can always purchase one more or one less unit of a good.
• D)Consumers have well-behaved preferences, that is, preference orderings are complete.

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Definitions:

Emotional Appeal

A persuasive technique targeting emotions to influence an audience's response or motivate action.

Security Needs

The need for safety and protection in both physical and emotional aspects.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, which suggests that people are motivated to fulfill basic needs before moving on to other needs, forming a hierarchy.

Absence Of Pain

A state or condition in which an individual does not experience discomfort or distress, physically or emotionally.