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As discussed in the text,decisions concerning how to conduct research in applied social psychology are made on the basis of three research dimensions: method of data collection,method of statistical analysis,and research question.
Product Development Strategy
A business strategy focusing on developing new products or improving existing ones to meet market demand or create new markets.
Procurement
The process of obtaining goods, services, or works from external sources, often through a bidding or negotiation process.
Positioning
The strategy of creating a distinct image or identity for a product or brand in the customers' mind relative to competitors.
Distribution Strategy
The plan a company uses to ensure its products or services are delivered to the end-users efficiently, including channels, logistics, and market coverage.
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