Your Department Manager Asks You to Use Your Company's Electronic

question 43

Multiple Choice

Your department manager asks you to use your company's electronic database to send an online sales message, but to filter out customers and contacts who have not "opted in" (given permission) to receive such messages. What is the most likely reason she has asked you to do this?

• A)Doing so will increase the "open rate" of the message.
• B)Most e-mail users enjoy receiving unsolicited advertisements in their in boxes.
• C)Today's customers appreciate remaining anonymous "anybodys."
• D)Most online customers only want to receive ads from one or two favourite companies.

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Definitions:

Balance Theory

A psychological theory suggesting that individuals strive for mental consistency among their beliefs, attitudes, and sentiments, and will change or eliminate beliefs to achieve balance.

Environmental Activist

An individual who actively promotes the protection and preservation of the environment through various actions and campaigns.

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time, often leading to an alteration in one's beliefs to reduce the discomfort.

Jetta

A compact car model produced by the German automobile manufacturer Volkswagen.