When Employees at Coors Translated Its Slogan "Turn It Loose

question 4

Multiple Choice

When employees at Coors translated its slogan "Turn It Loose" into Spanish, they didn't realize it would translate to "suffer from diarrhea." To avoid similar problems, the sender of a message must 

• A)select a proper communication channel.
• B)provide means to ensure reliable feedback.
• C)keep all messages in English.
• D)select appropriate words or symbols as part of the encoding process.

---

Definitions:

Zone Of Proximal Development

A concept in developmental psychology referring to the difference between what a learner can do without help and what they can achieve with guidance and encouragement from a skilled partner.

Pretend Play

A type of imaginative play where children create scenarios and roles, often involving objects or actions representing something else.

Mental Acts

Cognitive processes involved in the acquisition, processing, storage, and retrieval of information.

Mutual Exclusivity Assumption

The cognitive bias prompting the assumption that any given object will have only one name, often observed in language acquisition.