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Level of Competition
The intensity and number of competitors within a market, affecting strategies and market positioning.
Situation Analysis
The systematic collection of data to identify the trends, conditions, and competitive forces that have the potential to influence the performance of the firm and the choice of appropriate strategies.
Targeting
The process by which businesses identify and reach specific audiences or demographics most likely to be interested in their products or services.
Maximizing Sales
Pertains to strategies and efforts aimed at increasing the total sales revenue of a product or service.
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