Which of the Following Statements About Direct Mail Marketing Is

question 110

Multiple Choice

Which of the following statements about direct mail marketing is most accurate? 

• A)With the increasing popularity of e-marketing, direct mail marketing has become obsolete.
• B)Sales letters are generally written by specialists.
• C)In terms of response rates, e-mail marketing is more effective than direct-mail letters.
• D)Virtual mail appears to have a greater emotional impact than tangible mail.

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Definitions:

45-degree Line

A line graphed in economics and finance representing places where two variables measured on the axes are equal in value.

Gini Coefficient

A scale assessing the distribution of income among a population, where 0 denotes total equality and 1 indicates complete disparity.

Income

Periodic financial returns from work engagements or investments.

Lorenz Curve

A graphical representation of the distribution of income or wealth within a society, indicating levels of inequality.