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Successful Businesspeople Create Persuasive Memos, Letters, E-Mail Messages, Reports, and Presentations

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Essay

Successful businesspeople create persuasive memos, letters, e-mail messages, reports, and presentations that get the results they want. Your textbook presents six persuasive techniques that can help you be effective in getting your ideas accepted by your fellow workers, superiors, and clients. List and explain four of these techniques.


Definitions:

Clayton Act

A federal law enacted to amend the antitrust laws of the United States, preventing unfair practices in commerce.

Exempt

Exempt generally refers to being free from an obligation, duty, or requirement that others are subject to.

Antitrust Violations

Antitrust Violations refer to actions or agreements by businesses that unfairly restrict competition and violate laws established to promote fair competition in the marketplace.

Sherman Act

A foundational antitrust law in the United States passed in 1890 that prohibits monopolies and any unreasonable constraints of trade.

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