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____________________ Appeals Used to Build Interest in a Sales Message

question 48

Short Answer

____________________ appeals used to build interest in a sales message relate to status, ego, and sensual feelings.

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Definitions:

Capacity To Control

Refers to the ability of an entity to direct the financial and operating policies of another entity so as to benefit from its activities.

Acquiring Entity

A company or individual that purchases or obtains control of another company or asset.

Voting Rights

The rights of shareholders to vote on company matters, such as the election of the board of directors or approval of significant corporate actions.

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