The Manager of a Bookstore Plans to Use E-Mail to Send

question 64

Multiple Choice

The manager of a bookstore plans to use e-mail to send an online sales message announcing a special sale.What is the best advice to make this e-marketing campaign successful?

• A)Leave the subject line blank so that readers will be curious enough to open the message.
• B)Build interest by placing the most important information near the end of the message.
• C)Send the e-mail sales message only to those who have given permission.
• D)Include at least eight to ten central selling points to overcome any resistance.

Acknowledge the difference between explicit and implicit memory, and the processes of priming and conditioning.

Recognize the specific challenges and characteristics of anterograde amnesia and its effects on memory.

Understand how changes in prices of goods affect the budget constraint.

Interpret how changes in income level impact the budget constraint.

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Definitions:

Bureaucratic Ritualism

Involves bureaucrats getting so preoccupied with rules and regulations that they make it difficult for the organization to fulfill its goals.

Dehumanization

Occurs when bureaucracies treat clients as standard cases and personnel as cogs in a giant machine. This treatment frustrates clients and lowers worker morale.

Bureaucracies

Complex organizational structures with fixed rules, a hierarchy of authority, and a full-time administrative staff, designed to coordinate and control the work of many individuals.

Bureaucratic Inertia

Refers to the tendency of large, rigid bureaucracies to continue their policies even when their clients' needs change.