Which of the Following Can a Firm Use to Defend

question 71

Multiple Choice

Which of the following can a firm use to defend a successful product's brand name?

• A)The firm can obtain a patent on the brand name.
• B)The firm can apply for a trademark to ban other firms from using the product's name.
• C)The firm can increase the amount it spends on advertising for the product.
• D)The firm can attempt to copyright the brand name.

---

Definitions:

Alzheimer's Disease

A progressive neurodegenerative disease that causes memory loss, impaired judgment, and cognitive decline, ultimately leading to death.

Neurofibrillary Tangles

Aggregates of hyperphosphorylated tau protein that are most commonly known as a primary marker of Alzheimer's disease.

Plaques

Deposits of fatty substances, cholesterol, cellular waste products, calcium, and fibrin in the inner lining of an artery which can lead to atherosclerosis and other cardiovascular diseases.

Dementia

A state of mental deterioration characterized by impaired memory and intellect and by altered personality and behavior.