Joss Is a Marketing Consultant

question 258

Multiple Choice

Joss is a marketing consultant.Iris and Daphne are potential customers interested in commissioning Joss to undertake a market survey and compile the findings in a report.Iris is willing to pay $500 for the service while Daphne is willing to pay $800.Suppose that the opportunity cost of Joss's time is $1,200.Assume that Iris and Daphne do not know each other.If the price of the report is $800 per copy,

• A)both Iris and Daphne will purchase Joss's services and Joss will undertake the job.
• B)only Daphne will purchase Joss's services and Joss will undertake the job for her.
• C)only Daphne will want to purchase Joss's services but Joss will not be willing to do the work.
• D)neither Iris nor Daphne will commission the work.

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Definitions:

Hopelessly Resigned

A state of acceptance without hope where an individual no longer resists a negative situation and expects no change for the better.

Trait Theorist

A trait theorist is a psychologist who studies and categorizes human personality characteristics into key qualities that predict behavior and psychological functioning.

Personality Inventory

A tool or questionnaire used in psychology to assess personality traits and characteristics of an individual.

Projective Test

A psychological assessment tool that involves interpreting ambiguous stimuli, thought to reveal hidden emotions and internal conflicts.