Why Is It Necessary for a Firm That Practices Price

question 226

Essay

Why is it necessary for a firm that practices price discrimination be a price maker rather than a price taker?

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Definitions:

Convert the Objection

A sales technique involving addressing a potential buyer's concerns in a way that turns the objection into a reason for making the purchase.

Prospect's Objection

A potential customer's expressed concerns or doubts about a product or service during a sales process.

Assumptive Close

A sales technique that assumes the customer has already agreed to purchase and moves directly to the logistics of the transaction.

Salesperson

An individual who sells products or services, often directly to customers, using persuasive techniques to achieve sales goals.