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Generic Business Strategy
A strategy that can be adopted by any firm, regardless of the product or industry involved, to achieve a competitive advantage.
Competitive Advantage
The edge a business has over its competitors, allowing it to generate greater sales or margins and/or retain more customers.
Marketing Efficiencies
Strategies or actions that maximize the effectiveness of marketing efforts with the least amount of waste in resources.
R&D-Manufacturing Efficiencies
Enhancements and optimizations in the research and development and manufacturing processes to improve productivity and reduce costs.
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