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Explain Why Marketing Efforts Should Be Oriented Toward Creating and Sustaining

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Essay

Explain why marketing efforts should be oriented toward creating and sustaining satisfying exchange relationships.


Definitions:

Price

The sum of money needed to buy a product, service, or asset.

Long Run

A period in which all factors of production and costs are variable, allowing firms to adjust to changes in the market or economic conditions.

Demand

The quantity of a product or service that consumers are willing and able to buy at various prices during a specified period of time.

Industry Entry

The process of a new competitor or firm entering into an industry or market.

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