The Public Is Becoming More Aware of How Marketers' Activities

question 13

Multiple Choice

The public is becoming more aware of how marketers' activities affect the welfare of consumers and society. As a result, more firms are working to

• A) raise prices in order to increase their profits so that they can contribute to philanthropic causes.
• B) reduce the quality of their products in order to save money and provide less expensive products to their consumers.
• C) reduce their profits by donating more time and money to improve social welfare and environmental conditions.
• D) enact laws requiring companies to work toward the welfare of customers and society.
• E) create a responsible approach to developing long-term relationships with customers and society.

---

Definitions:

Framing

The process of constructing and presenting information or narratives in a way that influences how it is perceived and understood by audiences.

Public Wrongdoing

Acts or behaviors that violate legal or moral standards in a public setting or office, often leading to legal consequences or public disapproval.

Public Agenda

The set of policies or issues that are perceived by the political community as important and deserving of government attention.

Media Power

The significant influence that various forms of media have on public opinion, politics, and societal norms, often shaping cultural and political landscapes.