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What Is Meant by the Term Relationship Marketing? How Does

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Essay

What is meant by the term relationship marketing? How does relationship marketing affect the customer?


Definitions:

Departmentalization

Process of dividing work activities into units within the organization.

Functional

relates to the specific roles and activities designed to achieve objectives within an organization, often grouped by department like marketing or finance.

Production

The process of creating, manufacturing, or producing goods and services.

Organization Chart

Visual representation of a firm’s structure that illustrates job positions and functions.

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