A Marketing Unit Can Be Organized According to Functions,products,regions,and

question 122

Multiple Choice

A marketing unit can be organized according to functions,products,regions,and

• A)sales.
• B)target markets.
• C)competitive units.
• D)types of customers.
• E)product features.

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Definitions:

After Tax Profit

The net income a company retains after deducting all taxes owed to the government.

Income Tax Rate

The percentage of an individual or corporation's income that is paid to the government as tax.

Sales Mix

The proportion of different products or services that a company sells, reflecting its strategy to achieve profitability.

Fixed Costs

Costs that do not vary with the level of production or sales over a certain range and within a certain period.