Which of the Following Is Not an Example of the Implementation

question 89

Multiple Choice

Which of the following is not an example of the implementation of the marketing concept?

• A) Jimmy Dean's Sausage introduces turkey sausage patties for a healthier alternative to pork.
• B) Ford asks customers to vote online for a new color for next year's Ford Focus.
• C) Burger King reduces the labor costs to produce its sausage-egg biscuits.
• D) Microsoft offers rewards for users who can find flaws in its new software.
• E) Volkswagen introduces pop-up rollover bars in its convertibles to protect its consumers in the event of a serious collision.

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Definitions:

Social Exchange

A theory in social science that proposes human interactions are based on the exchange of goods, services, information, or emotional support, where the goal is to maximize benefits and minimize costs.

Motivation

The driving force that initiates and directs behavior toward achieving a goal.

Theory Y

A management concept that assumes employees are self-motivated, seek responsibility, and can be creative within work conditions.

Higher-level Needs

A concept from Maslow's hierarchy that refers to the psychological requirements for personal growth and fulfillment, beyond basic physiological or safety needs.