In Managing Customer Relationships, the Three Primary Ways Profits Can

question 116

Multiple Choice

In managing customer relationships, the three primary ways profits can be obtained are by

• A)acquiring new customers, enhancing the profitability of new customers, and shortening the duration of relationships with existing customers.
• B)enhancing the profitability of existing customers, eliminating customers who provide smaller profits, and finding new customers.
• C)extending the length of relationships with customers, cutting organizational costs, and enhancing the profitability of new customers.
• D)eliminating long-term customers who have decreased purchases, finding new customers, and increasing sales to existing customers.
• E)enhancing the profitability of existing customers, extending the duration of relationships with customers, and obtaining new customers.

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Definitions:

Division Revenues

The income generated from the operations of a specific division within a larger corporation or organization.

Managers

Individuals responsible for planning, organizing, leading, and controlling resources to achieve organizational goals.

Parent Company

A corporation that owns enough voting stock in another firm to control management and operations by influencing or electing its board of directors.

Profit Centers

Divisions or departments within a business that are treated as separate entities for the purpose of financial reporting, with their own revenues and expenses.